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Writer's pictureTall Tail Times

Popular Skincare Brands That Test on Animals

A cartoon depicting animal testing. One person is buying a brand that tests on animals, saying 'one person can't make a difference'. There is then an injured bunny in a cage

In the quest for beauty and skincare, many people are increasingly concerned about the ethics of animal testing. As the demand for cruelty-free products grows, understanding which skincare brands test on animals—and which don’t—becomes crucial. This blog will explore some popular skincare brands that still engage in animal testing, highlight cruelty-free alternatives, and explain what animal testing entails, including the loopholes that companies sometimes use.


The Truth About Animal Testing: Popular Skincare Brands and Their Practices

Despite growing awareness and demand for cruelty-free products, several well-known skincare brands continue to test on animals. Here are twenty examples:

1. Estée Lauder

Estée Lauder, a major player in the beauty industry, has been criticized for its animal testing practices. Although the brand has made efforts to reduce animal testing, it still operates in markets where animal testing is required by law.

2. L'Oréal

L'Oréal, another leading skincare and cosmetic brand, has faced scrutiny for its animal testing practices. The company has claimed to work towards cruelty-free alternatives but still tests on animals for products sold in certain regions.

3. Clinique

Clinique, a subsidiary of Estée Lauder, also engages in animal testing. Despite efforts to reform, Clinique remains part of the Estée Lauder group’s overall animal testing policy.

4. Olay

Olay, owned by Procter & Gamble, is another brand that continues to test on animals, particularly when required by law in certain countries.

5. Neutrogena

Neutrogena, a popular skincare brand, conducts animal testing through its parent company, Johnson & Johnson. This testing often occurs in regions where animal testing is mandated.

6. Revlon

Revlon is another major brand that tests on animals, particularly in countries where it is legally required. Despite some efforts to move towards cruelty-free practices, the brand still engages in animal testing.

7. Garnier

Garnier, a brand under the L'Oréal umbrella, has been criticized for its animal testing practices. Although Garnier has made some strides towards cruelty-free policies, it still tests on animals in certain markets.

8. NARS

NARS, known for its high-quality makeup and skincare products, tests on animals in markets where it is required by law. The brand has faced backlash from the cruelty-free community for its testing policies.

9. Lancome

Lancome, also owned by L'Oréal, is another brand that continues to test on animals. While Lancome has worked to improve its cruelty-free practices, it remains involved in animal testing due to legal requirements in specific regions.

10. Avon

Avon, once known for its commitment to cruelty-free practices, has reverted to animal testing in order to sell in countries with strict regulations. This shift has drawn criticism from animal rights advocates.

11. Mary Kay

Mary Kay is a well-known brand that still engages in animal testing. Although the company has made some statements about working towards cruelty-free practices, it continues to test on animals for certain markets.

12. Oriflame

Oriflame, a global beauty company, tests its products on animals, especially when required by law. This practice continues despite increasing consumer demand for cruelty-free products.

13. Shiseido

Shiseido, a major Japanese skincare brand, tests on animals in some markets. Although Shiseido has made efforts to improve its practices, it still tests on animals to comply with local regulations.

14. Elizabeth Arden

Elizabeth Arden is another well-known brand that continues to test on animals. The brand is part of the Revlon group and adheres to its testing policies.

15. Kiehl's

Kiehl's, owned by L'Oréal, is involved in animal testing, particularly in countries where it is legally required. Despite its efforts to reduce animal testing, the brand remains part of a larger group that tests on animals.

16. The Body Shop

The Body Shop, which was previously known for its cruelty-free stance, has faced criticism for its animal testing practices in certain markets. This is due to its acquisition by L'Oréal, which has been involved in animal testing.

17. Aveda

Aveda, known for its natural and eco-friendly products, still engages in animal testing when required by law in some regions. This practice continues despite its commitment to ethical standards.

18. La Mer

La Mer, a luxury skincare brand owned by Estée Lauder, conducts animal testing in compliance with local regulations. This includes markets where animal testing is mandatory for cosmetics.

19. Jo Malone

Jo Malone, part of the Estée Lauder group, tests on animals in certain markets. The brand adheres to the testing policies of its parent company, which continues to test on animals.

20. Amorepacific

Amorepacific, a South Korean beauty company, tests on animals, especially when required by law in some regions. The company is working towards reducing its animal testing practices but continues to test in specific markets.




Cruelty-Free Skincare Brands

In contrast, many skincare brands are committed to being cruelty-free, meaning they do not test their products on animals at any stage of production. Here are ten well-regarded cruelty-free alternatives:

1. The Ordinary

The Ordinary is celebrated for its transparent ingredients and commitment to cruelty-free practices. The brand ensures that none of its products are tested on animals.

2. Drunk Elephant

Drunk Elephant is a popular skincare brand that proudly carries the cruelty-free label. Their products are free from animal testing and are also free of other potentially harmful ingredients.

3. Paula’s Choice

Paula’s Choice is dedicated to cruelty-free skincare. The brand is transparent about its animal testing policies and does not test on animals at any stage.

4. Tatcha

Tatcha, known for its luxurious skincare products, is also a cruelty-free brand. They ensure that their products are not tested on animals and are committed to ethical practices.

5. Lush

Lush, a brand famous for its fresh, handmade cosmetics, is a staunch advocate for cruelty-free beauty. Lush does not test on animals and actively campaigns against animal testing.

6. Biossance

Biossance offers a range of skincare products that are not tested on animals. The brand is committed to ethical practices and ensures its products are cruelty-free.

7. Juice Beauty

Juice Beauty is dedicated to producing skincare products that are free from animal testing. The brand emphasizes organic and cruelty-free formulations.

8. REN Clean Skincare

REN Clean Skincare is known for its cruelty-free and clean beauty products. The brand ensures that all its products are developed without animal testing.

9. Aesop

Aesop is a well-known skincare brand that maintains a strict cruelty-free policy. The brand ensures that its products are not tested on animals.

10. Ethique

Ethique is a brand focused on sustainability and cruelty-free practices. All of their products are vegan and not tested on animals, aligning with their ethical values.

11. Herbivore Botanicals

Herbivore Botanicals is dedicated to creating cruelty-free, natural skincare products. The brand ensures that none of its products are tested on animals.

12. Acure

Acure is known for its commitment to cruelty-free and vegan skincare. The brand’s products are developed without animal testing, reflecting its ethical stance.

13. Alima Pure

Alima Pure offers a range of cruelty-free cosmetics and skincare. The brand is dedicated to ethical practices and does not test on animals.

14. Fenty Beauty

Fenty Beauty, founded by Rihanna, is a cruelty-free brand that does not test its products on animals. The brand is committed to inclusivity and ethical practices.

15. Mad Hippie

Mad Hippie is a cruelty-free brand that focuses on natural skincare solutions. The brand ensures that none of its products are tested on animals.

16. Pacifica

Pacifica is a well-known brand for its cruelty-free and vegan skincare products. The brand prioritizes ethical practices and does not engage in animal testing.

17. Tarte Cosmetics

Tarte Cosmetics is committed to cruelty-free practices and ensures that its products are not tested on animals. The brand focuses on ethical beauty.

18. e.l.f. Cosmetics

e.l.f. Cosmetics is a popular cruelty-free brand that offers a wide range of affordable beauty products without animal testing.

19. Korres

Korres is a skincare brand that prioritizes cruelty-free practices. The brand’s products are not tested on animals and reflect its commitment to ethical beauty.

20. Skinfood

Skinfood is a cruelty-free brand that offers natural skincare products. The brand is dedicated to ethical practices and ensures that its products are not tested on animals.


A cartoon animal testing lab with dogs, cats, rabbits, rats and mice in cages. A scientist is at a desk

What Animal Testing Means

Animal testing involves conducting experiments on animals to assess the safety and efficacy of products. This can include applying products to the skin, eyes, or other parts of animals to observe potential adverse effects. The goal is to determine whether a product is safe for human use before it reaches the market. However, animal testing is widely criticized for its ethical implications and the suffering it inflicts on animals.

Common Practices in Animal Testing

  • Skin and Eye Irritation Tests: Applying substances to the skin or eyes of animals to check for reactions.

  • Acute Toxicity Tests: Administering substances to animals to observe the effects and potential fatality.

  • Chronic Toxicity Tests: Long-term exposure to determine the impact of repeated use of a product.


Loopholes and Misleading Practices

Some companies use loopholes to circumvent cruelty-free commitments. Here are a few examples:

1. Selling in Countries with Mandatory Testing

Some brands test their products on animals in order to comply with regulations in countries like China, where animal testing is required for imported cosmetics. Despite claims of cruelty-free practices, these brands may still engage in animal testing to enter these markets.

2. Third-Party Testing

Companies might use third-party laboratories that conduct animal testing on their behalf. This indirect method of testing allows brands to claim they do not test on animals while still contributing to animal suffering.

3. Ingredient Testing

Brands might avoid testing finished products on animals but still test individual ingredients. This practice can be misleading as it does not fully align with cruelty-free principles.

4. Supplier Testing

Some brands rely on suppliers who conduct animal testing on raw ingredients. This indirect approach allows brands to maintain a cruelty-free label while not fully eliminating animal testing from their supply chain.

5. Transition Periods

Brands transitioning to cruelty-free policies might continue to test on animals during a transitional period. This can lead to confusion for consumers and may delay the full implementation of cruelty-free practices.

6. Animal Testing for New Markets

Brands expanding into new markets with strict animal testing regulations may engage in testing to meet local requirements, despite previously being cruelty-free in other regions.

7. Legal Loopholes

Some brands exploit legal loopholes that allow for minimal animal testing or testing in specific situations. These loopholes can undermine the brand’s commitment to cruelty-free practices.

8. Different Regulations for Different Countries

Brands may adhere to cruelty-free practices in some countries but comply with animal testing regulations in others. This inconsistency can be misleading for consumers seeking fully cruelty-free options.

9. Lack of Transparency

Some brands are not transparent about their animal testing practices, making it difficult for consumers to determine whether their products are truly cruelty-free.

10. Conditional Cruelty-Free Claims

Brands may claim to be cruelty-free under certain conditions, such as excluding specific product lines or regions from their cruelty-free status, which can be confusing for consumers.


Example: Dove and Animal Testing

1. Dove’s Cruelty-Free Claims: Dove, owned by Unilever, has marketed itself as a cruelty-free brand. The company claims to be committed to not testing its products on animals and has been involved in various campaigns to promote cruelty-free practices.

2. Testing in Certain Markets: Despite its cruelty-free claims, Dove's status is complicated by its sales in countries like China, where animal testing is required by law for imported cosmetics. As a result, Dove has faced criticism for not being fully cruelty-free because it complies with these regulatory requirements.

3. Leaps Toward Cruelty-Free Practices: Dove has made efforts to improve its cruelty-free practices and has been active in advocating against animal testing. However, the company’s global operations and the regulatory environments in certain markets have led to inconsistencies in its cruelty-free status.


Conclusion

As consumers become more aware of the ethical implications of animal testing, the demand for cruelty-free skincare products continues to rise. While many popular brands still test on animals, numerous cruelty-free alternatives are available that align with ethical and humane practices. Understanding what animal testing involves and being aware of the loopholes companies use can help consumers make more informed choices. By supporting cruelty-free brands and advocating for stricter regulations, we can contribute to a more compassionate and ethical beauty industry.

cartoon protesting animal testing. shows sad injured rabbits

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